the itomatcha subscription plan
Ito means "Intention" in Japanese.
That's what matcha means to us.
It's the first decision we make in the morning, like making our beds or brushing our teeth so that we set our intentions towards a day that moves us in the right direction, and feel good all the while.
We say "It starts with you" because your ability to manifest your purpose & dreams start with an alignment between the little things you do every day and the you that you want to become.